Netease recently spoke about their plans to grow Marvel Rivals as a franchise, and one avenue they are focusing on is “crossover events and promotions.”
Spotted by MP1st, Netease spoke about its growth strategies for Marvel Rivals during a Q&A section of its Q4 2024 earnings call. When asked about marketing expansions, the developers confirmed that Marvel Rivals will receive “crossover events and promotions with other media to expand the user base.”
Apart from crossovers in Marvel Rivals, the developers also spoke about the “wide acclaim” the game has received since the release of Season 1. Moreover, their investments in development and marketing have continued following a “long-term operational strategy”. Regarding esports, the team has a plan in the works and will announce it soon to “enhance the gaming ecosystem”.
Marvel Rivals has massive potential for crossovers with a name like Disney behind it. Players will also look forward to collaborations with the Marvel Cinematic Universe as well as other games. A game like Fortnite already has its own Marvel Universe; imagine if Marvel Rivals were to join the fray, too.
In other news, more esports organisations are flocking towards Marvel Rivals. Also, the game hit 40 million players within 3 months. What are your thoughts on Marvel Rivals receiving crossover events and promotions in the near future? Let us know in the comments or on our community forum!
For more information from GPlayr, read about Forza Horizon 5 not having plans for a physical release on the PS5. Don’t forget to sign up for our weekly newsletter.